In my first two parts of this article I have talked about how Huxley (mostly Huxley) and Orwell spoke of their thoughts on the ills of government (if not controlled) and how through the governments manipulation of the press, either directly or indirectly a government can control it’s population. Orwell had, as he described a boot to face description of control that he laid out in his book 1984. For most of us older generation it meant a Stalinist type of world on steroids. Ruling through complete fear.
Huxley took a different approach in his book Brave New World. He wrote about how a population can be controlled through a more passive avenue by removing religion, groups or organizations, along with the liberal use of early indoctrination of children, free sex and drugs. The removal of the individual and the embracement of the crowd or herd.
Both writers talked about the Ultimate Revolution. The total subversion of the individual’s psychology and physiology. In my previous articles I drew some parallels to our society today. More pointedly the current Progressive Movement, or what was known as Liberals. And I understand that many people will have a different view than myself after digesting the previous posts. But when you apply the below commentary of Huxley in regards to today’s Progressives, he again describes the general attitude that prevails in Washington DC today. I have underlined probably one of the purest descriptions of a Progressive mindset I have ever read.
The second underline portion below is a perfect example of what the current administration in the White House uses today against any opponents that disagree with their policies, healthcare, budgets, or I’ll belabor the point again the Second Amendment.
Unlike the masses, intellectuals have a taste for rationality and an interest in facts. Their critical habit of mind makes them resistant to the kind of propaganda that works so well on the majority. Among the masses “instinct is supreme, and from instinct comes faith. . . . While the healthy common folk instinctively close their ranks to form a community of the people” (under a Leader, it goes without saying) “intellectuals run this way and that, like hens in a poultry yard. With them one cannot make history; they cannot be used as elements composing a community.” Intellectuals are the kind of people who demand evidence and are shocked by logical inconsistencies and fallacies. They regard over-simplification as the original sin of the mind and have no use for the slogans, the unqualified assertions and sweeping generalizations which are the propagandist’s stock in trade. “All effective propaganda,” Hitler wrote, “must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas.” These stereotyped formulas must be constantly repeated, for “only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.” Philosophy teaches us to feel uncertain about the things that seem to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgment or to feel doubt. The aim of the demagogue is to create social coherence under his own leadership. But, as Bertrand Russell has pointed out, “systems of dogma without empirical foundations, such as scholasticism, Marxism and fascism, have the advantage of producing a great deal of social coherence among their disciples.” The demagogic propagandist must therefore be consistently dogmatic. All his statements are made without qualification. There are no grays in his picture of the world; everything is either diabolically black or celestially white. In Hitler’s words, the propagandist should adopt “a systematically one-sided attitude towards every problem that has to be dealt with.” He must never admit that he might be wrong or that people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they become too much of a nuisance, liquidated. The morally squeamish intellectual may be shocked by this kind of thing. But the masses are always convinced that “right is on the side of the active aggressor.”
Huxley on speaking of Hitler and his ability to control the herd:
Mindlessness and moral idiocy are not characteristically human attributes; they are symptoms of herd-poisoning. In all the world’s higher religions, salvation and enlightenment are for individuals. The kingdom of heaven is within the mind of a person, not within the collective mindlessness of a crowd. Christ promised to be present where two or three are gathered together. He did not say anything about being present where thousands are intoxicating one another with herd-poison. Under the Nazis enormous numbers of people were compelled to spend an enormous amount of time marching in serried ranks from point A to point B and back again to point A. “This keeping of the whole population on the march seemed to be a senseless waste of time and energy. Only much later,” adds Hermann Rauschning, “was there revealed in it a subtle intention based on a well-judged adjustment of ends and means. Marching diverts men’s thoughts. Marching kills thought. Marching makes an end of individuality. Marching is the indispensable magic stroke performed in order to accustom the people to a mechanical, quasi-ritualistic activity until it becomes second nature.”
From his point of view and at the level where he had chosen to do his dreadful work, Hitler was perfectly correct in his estimate of human nature. To those of us who look at men and women as individuals rather than as members of crowds, or of regimented collectives, he seems hideously wrong. In an age of accelerating over-population, of accelerating over-organization and ever more efficient means of mass communication, how can we preserve the integrity and reassert the value of the human individual? This is a question that can still be asked and perhaps effectively answered. A generation from now it may be too late to find an answer and perhaps impossible, in the stifling collective climate of that future time, even to ask the question.
We could conclude that the attack on religion in this country is but a part of what Huxley is speaking about.
Huxley on The Arts of Selling:
The survival of democracy depends on the ability of large numbers of people to make realistic choices in the light of adequate information. A dictatorship, on the other hand, maintains itself by censoring or distorting the facts, and by appealing, not to reason, not to enlightened self-interest, but to passion and prejudice, to the powerful “hidden forces,” as Hitler called them, present in the unconscious depths of every human mind.
In the West, democratic principles are proclaimed and many able and conscientious publicists do their best to supply electors with adequate information and to persuade them, by rational argument, to make realistic choices in the light of that information. All this is greatly to the good. But unfortunately propaganda in the Western democracies, above all in America, has two faces and a divided personality. In charge of the editorial department there is often a democratic Dr. Jekyll — a propagandist who would be very happy to prove that John Dewey had been right about the ability of human nature to respond to truth and reason. But this worthy man controls only a part of the machinery of mass communication. In charge of advertising we find an anti-democratic, because anti-rational, Mr. Hyde — or rather a Dr. Hyde, for Hyde is now a Ph.D. in psychology and has a master’s degree as well in the social sciences. This Dr. Hyde would be very unhappy indeed if everybody always lived up to John Dewey’s faith in human nature. Truth and reason are Jekyll’s affair, not his. Hyde is a motivation analyst, and his business is to study human weaknesses and failings, to investigate those unconscious desires and fears by which so much of men’s conscious thinking and overt doing is determined. And he does this, not in the spirit of the moralist who would like to make people better, or of the physician who would like to improve their health, but simply in order to find out the best way to take advantage of their ignorance and to expolit their irrationality for the pecuniary benefit of his employers. But after all, it may be argued, “capitalism is dead, consumerism is king” — and consumerism requires the services of expert salesmen versed in all the arts (including the more insidious arts) of persuasion. Under a free enterprise system commercial propaganda by any and every means is absolutely indispensable. But the indispensable is not necessarily the desirable. What is demonstrably good in the sphere of economics may be far from good for men and women as voters or even as human beings.
Take the below quote and frame it in the context when describing Social Security, National Healthcare, Gun Control, Medicare or a discussion that speaks of cutting any social program. When you watch the news next time watch for the emotional words that the reporter is using to describe the story. I have talked about commercials in the past on this blog, Huxley gives some perfect examples below.
Effective rational propaganda becomes possible only when there is a clear understanding, on the part of all concerned, of the nature of symbols and of their relations to the things and events symbolized. Irrational propaganda depends for its effectiveness on a general failure to understand the nature of symbols. Simple-minded people tend to equate the symbol with what it stands for, to attribute to things and events some of the qualities expressed by the words in terms of which the propagandist has chosen, for his own purposes, to talk about them. Consider a simple example. Most cosmetics are made of lanolin, which is a mixture of purified wool fat and water beaten up into an emulsion. This emulsion has many valuable properties: it penetrates the skin, it does not become rancid, it is mildly antiseptic and so forth. But the commercial propagandists do not speak about the genuine virtues of the emulsion. They give it some picturesquely voluptuous name, talk ecstatically and misleadingly about feminine beauty and show pictures of gorgeous blondes nourishing their tissues with skin food. “The cosmetic manufacturers,” one of their number has written, “are not selling lanolin, they are selling hope.” For this hope, this fraudulent implication of a promise that they will be transfigured, women will pay ten or twenty times the value of the emulsion which the propagandists have so skilfully related, by means of misleading symbols, to a deep-seated and almost universal feminine wish — the wish to be more attractive to members of the opposite sex. The principles underlying this kind of propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. “We no longer buy oranges, we buy vitality. We do not buy just an auto, we buy prestige.” And so with all the rest. In toothpaste, for example, we buy, not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god, the radiance of one of Diana’s nymphs. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the consumer to part with cash and so, indirectly, to turn the wheels of industry. Stored in the minds and bodies of countless individuals, this potential energy is released by, and transmitted along, a line of symbols carefully laid out so as to bypass rationality and obscure the real issue.
Children and education:
Thanks to compulsory education and the rotary press, the propagandist has been able, for many years past, to convey his messages to virtually every adult in every civilized country. Today, thanks to radio and television, he is in the happy position of being able to communicate even with unschooled adults and not yet literate children.
Children, as might be expected, are highly susceptible to propaganda. They are ignorant of the world and its ways, and therefore completely unsuspecting. Their critical faculties are undeveloped. The youngest of them have not yet reached the age of reason and the older ones lack the experience on which their new-found rationality can effectively work. In Europe, conscripts used to be playfully referred to as “cannon fodder.” Their little brothers and sisters have now become radio fodder and television fodder. In my childhood we were taught to sing nursery rhymes and, in pious households, hymns. Today the little ones warble the Singing Commercials. Which is better — “Rheingold is my beer, the dry beer,” or “Hey diddle-diddle, the cat and the fiddle”? “Abide with me” or “You’ll wonder where the yellow went, when you brush your teeth with Pepsodent”? Who knows?
“I don’t say that children should be forced to harass their parents into buying products they’ve seen advertised on television, but at the same time I cannot close my eyes to the fact that it’s being done every day.” So writes the star of one of the many programs beamed to a juvenile audience. “Children,” he adds, “are living, talking records of what we tell them every day.” And in due course these living, talking records of television commercials will grow up, earn money and buy the products of industry. “Think,” writes Mr. Clyde Miller ecstatically, “think of what it can mean to your firm in profits if you can condition a million or ten million children, who will grow up into adults trained to buy your product, as soldiers are trained in advance when they hear the trigger words, Forward March!” Yes, just think of it! And at the same time remember that the dictators and the would-be dictators have been thinking about this sort of thing for years, and that millions, tens of millions, hundreds of millions of children are in process of growing up to buy the local despot’s ideological product and, like well-trained soldiers, to respond with appropriate behavior to the trigger words implanted in those young minds by the despot’s propagandists.
To be continued………
Ad Parare 